The are expensive ways to market and clever and inexpensive ways. This morning I walked my dogs, along with one of my grandsons. A man was distributing junk mail. I always throw it straight into the bin. There are people who have signs on their letterboxes 'no junk mail'.
I have been a distributor of junk mail when my church group wanted to tell the community something. However, I know how ineffective and expensive this method is without a relationship.
Having an article written about me or my business or something I am doing is the best form of marketing. It is free and people pay more attention to it. However, it is limited in availability.
My local paper will come along to an event and take photographs. Organising events, becoming involved in sponsorship, doing something for community also help. Again there are expensive ways to do this and inexpensive ways.
If at any time it is perceived, by the community, you are saying,'look at me, aren't I good?' they will drop you like hotcakes.
Find a community cause and become involved. Be consistent in your involvement and genuinely care. Fakes stand out like sore thumbs!
Before you spend the money, do the research it will pay huge dividends.
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