Your Uniqueness

What is you, how will you stand out above the crowds?

Yesterday I had a manager question me regarding this? He would like me to specialise in the retiree market. As I have been spending time looking at what I am and how I can best present it to clients I knew what my answer was.

How will your business stand out against all others on the area? I Googled financial planner in the Albury Wodonga area that I live in. It was interesting to see the results. How do I want people to find me. A noted a couple of search engines and determined which I wanted to find me.

I also knew how I wanted my community to know me. What group of people do you do community with? What do you belong to? A church group? A football club? A business forum? Who do you relate to? Do they know you are the best in your industry?

First you have to do everything in your power to be the best and then how do you promote yourself? Are you on Facebook? Being on Facebook requires you to do life in the small things but it is in the small things that people get to know you. Are you prepared for that?

While spending time strategising yesterday I knew what at the core of my being I am. I love to give. Give compliments, encouragement, gifts. So then I thought how can I use this gift and not go broke giving it all away? I thought about the events that I see happening in those in my world.

Babies are being born, people are dying, people are in hospital, people are having wins, people are having losses. What can I do? I bought a batch of cards. What do I send with the cards? For the babies I am giving a $5.00 deposit and a bank account. Yesterday someone close to me had a death, I sent flowers. Someone I know was in hospital, I sent them a get well message. Do you think my head is lifting above the crowd? Can I been seen? What do people see? I trust they see a generous person.

You see I know,'what you sow, you reap.' People don't want to hear how good your product is, they want to know how good you are to them. How will you bless them? touch their need? Show you care?

Now it is your turn to discover what is your uniqueness. Don't just copy me, people smell a fraud. If you are not like me they will spot it.