Why do things go wrong? What causes markets to crash, people's desires for our product to wane? A whole lot of things all based around the fickle human nature.
Greed and fear drive the market we are told. Why do people want out product? They believe it will enhance their lives? In some instances they need us to educate them to the need, as in financial planning.
In Financial Planning I would hazard to guess most people think they will see one when they 'have' money, not many realise the best time is when they don't have money.
Satisfied customers are the best advertisement. How do we capitalise on their good report. Yesterday I had a lovely customer agree for me to do a video clip of her telling what I have done for her, this clip is on my Facebook.
I love my customers and will do all I can for them, I see them as friends. There will be those who don't want to be cared for, usually because of their own stuff going on in their lives. However they are few.
Good relationships with existing customers is a must because the best advertising is free. Happy customers tell others and so do unhappy customers, it is important to have happy customers.
No comments:
Post a Comment