Market Share

Today is the day of the online shopper. Have we placed ourselves in that space? Do we use all at our disposal? 'I have not got time for that you say'? I say 'you have not got time to ignore it.'

Ignoring the Internet is like saying 'I have always sold hot dogs beside the road and it has always worked and will always work'. It won't if people start flying or changing their tastes.

I see retail shops struggling for market share. Why? They are combating the online shops which can be accessed at any time of the day with an abundance of wares that the small shop cannot carry.

Does our online shop sell for us? If not they are going elsewhere. How do we get the traffic? Talk to marketing experts! Research, do some online shopping yourself and see what you like in a site.

Don't limit yourself to a website, get a facebook, a blog and there is more. Twitter, utube etc are all given to us to use for free.

We can create a safe haven for our customers if we use these tools for building relationship with our customers and providing them with all they need in the one place. What would you like in a bike shop, a camera store, a office supplier? What you want in all these areas is what your clients want out of you.