Juggling all the areas of business can be an art, a challenge and a commitment. We cannot afford to just focus on one area all the times and neglect others or clients will go elsewhere.
I am discovering people will not wait anymore. They want instant answers, instant provision and if you do not provide it they will find someone who will.
This does not help if you are caught in having to work on one particular area of your business. For example you are extending into another area and this takes a whole lot of time, money and focus. However while you are preoccupied clients continue to have needs and will go and get them fulfilled elsewhere. The risk we take is that they are gone forever.
How do we keep all the balls in the air? it takes practice, staff and systems. If you are a sole operator then you are it and this is when it can be particularly challenging. Don't assume that clients will be faithful to you, not even friends will be faithful if you fail to deliver.
Don't lose heart by being disappointed that friends and family do not wait, understand that is business. Keep you eyes open and keep the relationship sweet so that when you are ready they may try again.
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