If you are in business and not in a franchise then you need to find somewhere to belong. Preferably a group in the same industry.
When I was a broker in Sydney I wrote business through an aggregator. The aggregator invited me to training days and events. This helped me belong.
Why do I need to belong? Belonging help the psyche, belonging keeps you updated, belonging keeps you honest, in touch etc
If you are in an unique industry where you are the forerunner then you need peers in business around you who you actually talk to, not bluff, or try to bluff.
Your peers can be a part of a local business group, they can be your accountant, solicitor, you financial planner or all of these, but you need them. We can become out of touch with reality unless we are grounded by belonging.
If we don't belong we find ourselves taking shortcuts, deceiving ourselves that what we are doing is ok. We all see the businessman or politician who believed they were above reproach and ended up with mud on their faces or worse in jail.
Today decide to belong, find a group to belong to, and make sure it is a legitimate group and not a bunch of thugs.
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